Here's what's different in the wealth management industry, the value of what is being traded are client relationships. Sometimes that gets lost in the entire equation. What we're trying to do is take care of those clients and make sure that they have been transferred in the best way possible. So why does an M&A deal get in the way of that?
What most are trying to do instead is to maximize dollars or be the one that has the best advantage on a contract. What gets lost in that is the partnership that is needed between buyer and seller when this transaction is done. Unlike traditional M&A, buyer and seller need to leave the table, if not as friends, at least as good working partners. This is a place where you can totally win the battle and lose the war if they don't depart that way. And that's where we have a problem.
Oftentimes it's the advocates themselves fighting for the best interest of their particular client. But those interests oftentimes get muddied with contract negotiations. Then who wins? We take a different approach.
Our approach is to act in the fairness of the transaction, helping both buyer and seller. Does that mean that we don't advocate for the seller? Not at all. We absolutely advocate for our seller clients and we help our buyer client as well. We help them reach the perfect deal by starting out with the best match possible. If we have the fit right, the rest of the transaction goes together.
We do something unique in that we mediate our deals and put them together with lawyer dealmakers. That's helpful because our lawyer dealmakers are able to talk to the other advocates in the transaction: seller, lawyer, buyer lawyer to help them understand what the overall objective is and to get to a better solution.
Not only does this result in better deals, but important to both buyer and seller.
We close 80% of the transactions we embark on. So in the end, this is less expensive, less grueling, and people leave having understood that, the most important thing is the transfer of the client relationship.